“So hopefully you’re beginning to get a sense of how natural, and how commonplace, hypnosis is. At the end of this CD, actually, I’ll be giving you a whole bunch of exercises to really refine your senses to be able to see that happening in everyday existence.
But before we do this, I want to talk a little bit more about – if you like – the ‘dark side’ of hypnosis.
You see, believe it or not, you’re being influenced, you’re being targeted, by thousands upon thousands of messages every single day. These messages come to you in the form of the media, advertising, news, government, post, and even other people’s opinion. Now the thing is, sometimes, this accidental hypnosis is well-intentioned, well-meaning, or even totally accidental. Other times it’s very, very purposeful.
Take for example an advertisement. If you look at advertising, and how it’s actually structured, you’ll notice – especially as you gain more insight and experience with this course – that it’s actually structured in a very hypnotic way. It is designed to persuade and influence you. It is designed to get you to buy those things.
Now you know that I’ve been doing a lot of work with big corporations. I could name names. And one of the most interesting things is, whilst walking into one of these ‘Fortune 500’ companies, into their marketing department, where I was doing consultation work, is them turning around and saying something along the lines of, “You know, this new product launch, I know how to get people to walk in and buy it. What I don’t know is…” and then she went into some technical detail about the thing.
Now, what really struck me is the casual nature with which this marketing executive was convinced that she could launch this new product and get people to buy it. And this is what’s happening to you on a daily basis.”
Excerpt from: The Power of Conversational Hypnosis
